Bhutan’s tourism sector is regarded as one of the most exclusive travel destinations in the world. Today tourism is a vibrant business with a high potential for growth and further development.
The Royal Government of Bhutan adheres strongly to a policy of high value, low impact/volume tourism which serves the purpose of creating an image of exclusivity and high- yield for Bhutan.
Vision
To promote Bhutan as An exclusive travel destination based on Gross National Happiness (GNH) Values.
Missions
To develop and promote High value, Low impact tourism
To create an enabling environment for a vibrant tourism industry; and
To promote Bhutan as a year-round destination and foster regional spread of tourism
Mandates
Develop and promote the tourism industry
Formulate tourism policies, plans and programs; and
Implement relevant policies, laws, regulations, and programs.
Courtesy: Tourism Council of Bhutan